Introduction – SQ Premium Economy from Singapore to London
You’ve seen the PR material, you’ve read the reviews in the travel press, and you’re heard from the travel bloggers. It is about time someone posted a trip report on SQ’s new Premium Economy – and here it is!
This trip report covers Singapore Airlines Premium Economy from Singapore to London (SIN-LHR) on SQ322 earlier this week, which was the first leg of a trip I made to London (And Reading, a town west of London), Amsterdam and Paris.
SQ launched Premium Economy earlier this year, in August 2015. Every new SQ product launch is an event. When one of the best airlines in the sky today introduces something new, the whole world will be watching.
While premium economy is not as glamorous as Suites, First or Business Class, it is a product that offers something beyond just getting you from point A to point B. SQ has always excelled in delivering a memorable travel experience, whether in the back or the front of the plane, so the buzz and excitement in the travel community when SQ announced premium economy was quite palpable.
But SQ has probably been feeling the pressure as well. They were late to launch premium economy: Eva, Qantas, BA have had it for some time now, and many other airlines, including Cathay and Lufthansa have recently launched PEY offerings. Is SQ’s offering the equal of these existing products? Can SQ go one better?
And to complicate things further, regular economy on SQ is already excellent. How much more can a great Y product be enhanced without cannibalising the business class cabin?
Just how comfortable is SQ Premium Economy, and how is it different from regular Economy?
Read on to find out!
You’ve seen the PR material, you’ve read the reviews in the travel press, and you’re heard from the travel bloggers. It is about time someone posted a trip report on SQ’s new Premium Economy – and here it is!
This trip report covers Singapore Airlines Premium Economy from Singapore to London (SIN-LHR) on SQ322 earlier this week, which was the first leg of a trip I made to London (And Reading, a town west of London), Amsterdam and Paris.
SQ launched Premium Economy earlier this year, in August 2015. Every new SQ product launch is an event. When one of the best airlines in the sky today introduces something new, the whole world will be watching.
While premium economy is not as glamorous as Suites, First or Business Class, it is a product that offers something beyond just getting you from point A to point B. SQ has always excelled in delivering a memorable travel experience, whether in the back or the front of the plane, so the buzz and excitement in the travel community when SQ announced premium economy was quite palpable.
But SQ has probably been feeling the pressure as well. They were late to launch premium economy: Eva, Qantas, BA have had it for some time now, and many other airlines, including Cathay and Lufthansa have recently launched PEY offerings. Is SQ’s offering the equal of these existing products? Can SQ go one better?
And to complicate things further, regular economy on SQ is already excellent. How much more can a great Y product be enhanced without cannibalising the business class cabin?
Just how comfortable is SQ Premium Economy, and how is it different from regular Economy?
Read on to find out!
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