SQ IFS makeup

[jhm]

I know that the majority of SQ IFS are male. What proportion are non-Singaporean/Malaysian ? Having only flown SQ F a couple of times and not being an important pax in SQ J/Y, I can only remember speaking to two IFS and both were Singaporean (one Indian; the other Eurasian).

My very limited SQ experience seems somewhat different from my limited experience with CX this year (seven flights so far) where the ISM in each case was female and the ISMs and senior pursers have included people from Thailand, Japan and the Philippines.

Assuming that both SQ IFS and CX ISM rise through the ranks, any idea why there's an apparent difference ?

[jjpb3]

I thought the post was about the choice of cosmetics, which made your first sentence quite unexpected.

[LZ-HMI]

Agreed, I was just thinking that I have never spent much time contemplating whether the IFS were wearing foundation or eyeliner.

Admittedly, some of you may have been more observant!

[jhm]

I read somewhere that SQ female FAs wear the SQ brand scent (the same as that found in the hot towels) and also have SQ approved makeup provided with the colour depending on their skin tone. So it wouldn't surprise me too much if there's soemthing similar for the male FAs including the IFS!

[jhm]

http://www.wnyc.org/books/44391

With a brand platform emphasizing smoothness and relaxation, their strategy was to move away from portraying themselves simply as an airline and instead to present themselves as an entertainment company. In the process, a new set of brand tools were invented and introduced. The staff uniforms were made from the finest silk in a fabric design based on the patterns in the cabin décor. The staff was styled right down to their makeup. Flight attendants were offered only two choices of color combination based on a palette designed to blend with Singapore Airlines’ brand color scheme.

[...]

The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian Waters. Not your average household name, to be sure, Stefan Floridian Waters is an aroma that has been specifically designed as part of the Singapore Airlines experience. Stefan Floridian Waters formed the scent in the flight attendants’ perfume, was blended into the hot towels served before takeoff, and generally permeated the entire fleet of Singapore Airlines planes.

[flyguy]

correct me if i m wrong, but think CX cabin crews are all females

[singaporeairlinesboi]

correct me if i m wrong, but think CX cabin crews are all females

no theres male cabin crew.

http://family.webshots.com/photo/112...54316788TjAPZM

[SuperJonJon]

correct me if i m wrong, but think CX cabin crews are all females

SilkAir is 100% female FAs.

[singaporeairlinesboi]

SilkAir is 100% female FAs.

so is EVA AIR

[HUGE AL]

With a brand platform emphasizing smoothness and relaxation, their strategy was to move away from portraying themselves simply as an airline and instead to present themselves as an entertainment company. In the process, a new set of brand tools were invented and introduced. The staff uniforms were made from the finest silk in a fabric design based on the patterns in the cabin décor. The staff was styled right down to their makeup. Flight attendants were offered only two choices of color combination based on a palette designed to blend with Singapore Airlines’ brand color scheme.

[...]

The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian Waters. Not your average household name, to be sure, Stefan Floridian Waters is an aroma that has been specifically designed as part of the Singapore Airlines experience. Stefan Floridian Waters formed the scent in the flight attendants’ perfume, was blended into the hot towels served before takeoff, and generally permeated the entire fleet of Singapore Airlines planes.

jhm, very informative as I also thought the subject would be actual cosmetics.

[SQflyergirl]

I thought the post was about the choice of cosmetics, which made your first sentence quite unexpected.

Which, also, then rendered the response i drafted in my head, moot.

[nykelaz]

so is EVA AIR

So is JAL and ANA.

[jhm]

So is JAL and ANA.

One of the cabin crew on one of my JL flights looked distinctly male...

[flyguy]

JAL do have usually a male cabinmanager equivalent to a IFS on its international flights n believed most domestic ones too.