New Brand Campaign

[viraj735]

I wish Kallang looked like that.

[CarbonMan]

SQ has been using the destinations marketing for a long time now that I guess it is natural to presume that the new campaign will also be about destinations.

I'll miss the very soothing "such a gentle way about you, around the world; " ditty.

[viraj735]

It is also worth noting that in the previous/current Singapore Airlines commercial the Indian scenes are shot in Jaisalmer, which SQ doesn't fly to.

Jaisalmer has the typical Indian town stereotype with all it's history but the place itself is horrible. Never been anywhere as dull and beaten up as Jaisalmer. Think Agra sans Taj Mahal.

Another location featured in the current commercial is Wu Zhen, China which isn't on SQ's list of destinations either.

[jasonahl]

What SQ is trying to sell "Venice" is, "Venice is easily accessible from Milan, where SIA flies there 5 times a week!".

[milehighj]

What SQ is trying to sell "Venice" is, "Venice is easily accessible from Milan, where SIA flies there 5 times a week!".

I wonder if they've considered that if one saw their ad and really want to go to Venice, rather than go to MXP, one could take EK which flies direct to VCE 14 times a week.

[SQ228]

Think Agra sans Taj Mahal.

Ewww! That's an awful, awful thought...

[HUGE AL]

I wonder if they've considered that if one saw their ad and really want to go to Venice, rather than go to MXP, one could take EK which flies direct to VCE 14 times a week.

[FN-GM]

That is correct. The theme of the latest ad is to show the "length SQ has gone to try pamper and satisfy" its passengers; sourcing products from the "best" location, etc.

It has nothing to do with the stations SQ currently flies to (or will be flying to for that matter). So no need to speculate

If after watching the preview, SQ fans still don't get it, then well... the ad is already a fail.... or is it user error

Thanks, i haven't seen any previews so didn't know

[SQ_SIA]

Heres the first commercial. I think its beautiful. Soft and elegant-totally get the message across to the lengths SIA goes through to make you feel at home

http://www.youtube.com/watch?v=UIz27KKEsIY

[CarbonMan]

Heres the first commercial. I think its beautiful. Soft and elegant-totally get the message across to the lengths SIA goes through to make you feel at home

http://www.youtube.com/watch?v=UIz27KKEsIY

Thanks, SQ_SIA!

I feel that the story is not well-told. The ad doesn't mention where in China, this tea is from and why the best is from there. Secondly, after spending presumably millions on this ad, the editing is not good. An obvious part is that you first see an "auntie" showing the SG the tea leaves and putting them into a pot, then suddenly the auntie becomes an uncle! Nit picking of course.

On the plus side, I like how they have continued to use the rising and setting sun in the ad as per previous campaign. The music is also very soulful, with a good piano in the foreground, wind, chinese flute, light choral and strings in support.

[FSJZ]

Heres the first commercial. I think its beautiful. Soft and elegant-totally get the message across to the lengths SIA goes through to make you feel at home

http://www.youtube.com/watch?v=UIz27KKEsIY

I love this ad! Wonderful mix of music and artistic scenes, with a nice and easily understandable storyline

[SQ_SIA]

And finally-here are the rest!

This SQ girl is gorgeous!
http://www.youtube.com/watch?v=R8f1AWJkXX0

Out of the 3 commercials, i like this one the most
http://www.youtube.com/watch?v=R8f1AWJkXX0

[CarbonMan]

My fav is the venetian one.

http://youtu.be/Dv5Jt-nMfxw

Noticed that they didn't use any close-up clips of the gondola (seen in the "Making") apart from the first introductory scenes to set the location.

BTW: they've updated a whole lot of vids to support the current campaign from selection of wines, food to "going the extra mile" service.

[9V-SIA]

I like this new campaign

The ads are beautifully filmed as always

And highlighting the process of getting something from source to cabin,

be it the tea (China ), the leather seats ( Scotland ) or movie selection ( Venice ),

works with me

Well done SQ!

[concept|infinit]

Face it. SQ like all other international carriers thrive on business traffic but showing the busy streets of London or Tokyo aren't going to have the same effect! Of course it'll have to be set in the countryside.. and if you are going to go to any countryside, you're not going to have a big international airline flying there. You'd probably have to drive, take a bus or train for some distance.

I absolutely love the new ads especially "The Lengths We Go". This is what an SQ ad should be like!