New Brand Campaign

[SQ_fanatic]

New Brand campagin to for a more contemporary feel and keeping up with times...

https://www.youtube.com/watch?v=Io-X...layer_embedded

[viraj735]

Based on the images in that video it seems the airline is marketing the current generation of products. I wonder why they didn't opt to advertise their new products.

[SQ228]

Based on the images in that video it seems the airline is marketing the current generation of products. I wonder why they didn't opt to advertise their new products.

I guess around 90% of the fleet currently has the same 'generation' of interior products. Unless you are on a short haul with old purple seats or one of the new 77W yet to go into service, what you see is what you'll get, which I actually think is a rare moment of truth in advertising.

[Kyo]

Well, the catchline does have a nice ring to it.

However, 'the lengths they go to' to deny me a Saver redemption with 15% online discount, sometimes... makes me wonder

[UMD]

I guess around 90% of the fleet currently has the same 'generation' of interior products. Unless you are on a short haul with old purple seats or one of the new 77W yet to go into service, what you see is what you'll get, which I actually think is a rare moment of truth in advertising.

But it is still far from the truth, is it? The girls here all have very long hair which is not the reality in flight.

[Jumbojet Lover]

But it is still far from the truth, is it? The girls here all have very long hair which is not the reality in flight.

Only when depicted outside the aircraft. The SIA girls shown in the cabin have their hair tied up.

[HUGE AL]

Very nice. I do think they should use some TPPs in the commercials, though.

[FN-GM]

I believe some of a new advert is filmed in Scotland. But SQ do not fly to Scotland, makes me wonder why they are filming at that location.

[Wan1dap]

I believe some of a new advert is filmed in Scotland. But SQ do not fly to Scotland, makes me wonder why they are filming at that location.

I believe some of "Lord of the Rings" was filmed in New Zealand, but the books aren't set in New Zealand. Makes me wonder why they were filming in that location.

[FN-GM]

If they where trying to replicate another place in Scotland, i am struggling to think of the other place they are trying to recreate.

[GLAM82]

There was an article in the newspaper yesterday which said the reasons for filming in certain locations were because of the items that are being served where from those locations.

Tea from China.

Art movies from Venice.

Leather for their seats from Scotland.

Something like that.

[KFly]

There was an article in the newspaper yesterday which said the reasons for filming in certain locations were because of the items that are being served where from those locations.

Tea from China.

Art movies from Venice.

Leather for their seats from Scotland.

Something like that.

That is correct. The theme of the latest ad is to show the "length SQ has gone to try pamper and satisfy" its passengers; sourcing products from the "best" location, etc.

It has nothing to do with the stations SQ currently flies to (or will be flying to for that matter). So no need to speculate

If after watching the preview, SQ fans still don't get it, then well... the ad is already a fail.... or is it user error

[Kyo]

I believe some of a new advert is filmed in Scotland. But SQ do not fly to Scotland, makes me wonder why they are filming at that location.

GLAM82's got it right: Leather on the J/F seats...

[kapitan]

does SQ fly to Venice, ?????

the advert was also filmed in Venice....???

maybe .... its kallang river...

[Kyo]

Doesn't look like Kallang to me