SQ Management have lost the plot

[SQ238]

Sorry pal... If you haven't realize, in this day and age, the "multi-award winning renowned airline" has changed from being customer-oriented to bottomline-oriented.

And that is what will make the bottom line continue to fall.

[boing]

Sorry pal... If you haven't realize, in this day and age, the "multi-award winning renowned airline" has changed from being customer-oriented to bottomline-oriented.

Then they should change their tagline from "A Great way to fly" to " Just another way to fly".

If they are concerned about the bottomline, they have to realise that it's the customers who are contributing to the bottomline. It's a no brainer ! Piss the customers off and down goes your bottomline. Pax have a myriad of choices before them on almost any particular routes equal or even better than SQ and it's only natural they will flock to another airline if they are dissatisfied with SQ's service.

In this particular case, how much would it have cost SQ to send a message to the fliers involved ? Compare that with the potential loss of revenue from the passengers not flying SQ in disgust. The saying "Penny wise pound foolish" springs to mind.

[milehighj]

Then they should change their tagline from "A Great way to fly" to " Just another way to fly".

Now let's be fair. SQ is still marginally better than most other carriers.

So the correct tag line should be "A Marginally Better Way To Fly".

[flying.monkeyz]

Such is the mindset in management. If you think EK / QF / JQ is better, then by all means go ahead.