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Lufthansa's new livery
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What a boring livery. Also disappointing how the yellow has been removed. It had been such an inseparable part of the crane logo for decades!
I'll reserve my judgment for when I see it on the first live aircraft, but my hopes aren't high.
Seriously, this obsession with Eurowhite or monochrome liveries is going a bit too far.Last edited by SQGamespeed; 6 February 2018, 03:28 PM.
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Originally posted by SQGamespeed View PostSeriously, this obsession with Eurowhite or monochrome liveries is going a bit to far.
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
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Originally posted by Jumbojet Lover View PostMaybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.visit my blog
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Originally posted by Jumbojet Lover View PostThe trend in airline liveries in recent years seem to be "understated simplicity", or "less (colours) is more". Virgin Atlantic removed blue from their livery, Cathay Pacific ditched the red from their livery and kept green, Qantas simplified their kangaroo logo (though they re-introduced a stripe down the tail, in silver this time), Air Canada did away with their winter-green livery with a 3D effect maple leaf for a more sterile look with solid colours...
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
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Originally posted by Jumbojet Lover View PostThe trend in airline liveries in recent years seem to be "understated simplicity", or "less (colours) is more". Virgin Atlantic removed blue from their livery, Cathay Pacific ditched the red from their livery and kept green, Qantas simplified their kangaroo logo (though they re-introduced a stripe down the tail, in silver this time), Air Canada did away with their winter-green livery with a 3D effect maple leaf for a more sterile look with solid colours...
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
LH's new livery is soulless.. I still can't believe they decided to simply remove their distinct yellow.
On another note, seeing as how SQ's management has been making a lot of dumb impulsive decisions these days, I hope their "infinite wisdow" will not tell them its time for a livery change, you know like "Cathay, Qantas and Lufthansa have changed their liveries! Singapore Airlines must change its livery too!"
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Originally posted by concept|infinit View PostMy sentiments exact.
LH's new livery is soulless.. I still can't believe they decided to simply remove their distinct yellow.
On another note, seeing as how SQ's management has been making a lot of dumb impulsive decisions these days, I hope their "infinite wisdow" will not tell them its time for a livery change, you know like "Cathay, Qantas and Lufthansa have changed their liveries! Singapore Airlines must change its livery too!"
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Originally posted by concept|infinit View PostMy sentiments exact.
LH's new livery is soulless.. I still can't believe they decided to simply remove their distinct yellow.
Now it looks very generic. Forward-looking, but generic and soulless.
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Further thoughts following today’s official unveiling:
While the new livery is a big letdown, I think their execution in other areas has been good. In general, the new branding looks more premium and streamlined. I particularly like the tweaks to the uniforms and typeface. Finally, it’s a relief that yellow will continue to be an important feature of their identify- unfortunately, this is not reflected in the livery.
www.explorethenew.com
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