Seriously, this obsession with Eurowhite or monochrome liveries is going a bit to far.
The trend in airline liveries in recent years seem to be "understated simplicity", or "less (colours) is more". Virgin Atlantic removed blue from their livery, Cathay Pacific ditched the red from their livery and kept green, Qantas simplified their kangaroo logo (though they re-introduced a stripe down the tail, in silver this time), Air Canada did away with their winter-green livery with a 3D effect maple leaf for a more sterile look with solid colours...
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
The trend in airline liveries in recent years seem to be "understated simplicity", or "less (colours) is more". Virgin Atlantic removed blue from their livery, Cathay Pacific ditched the red from their livery and kept green, Qantas simplified their kangaroo logo (though they re-introduced a stripe down the tail, in silver this time), Air Canada did away with their winter-green livery with a 3D effect maple leaf for a more sterile look with solid colours...
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
Yeah that has come to mind as well. I agree with you on this
The trend in airline liveries in recent years seem to be "understated simplicity", or "less (colours) is more". Virgin Atlantic removed blue from their livery, Cathay Pacific ditched the red from their livery and kept green, Qantas simplified their kangaroo logo (though they re-introduced a stripe down the tail, in silver this time), Air Canada did away with their winter-green livery with a 3D effect maple leaf for a more sterile look with solid colours...
Maybe this is a general design trend for cleaner lines, flatter surfaces that no longer have shading to look 3D, and fewer colours in iconography? For example, look at the evolution of Apple's logo and iOS icons in the past 10 years.
My sentiments exact.
LH's new livery is soulless.. I still can't believe they decided to simply remove their distinct yellow.
On another note, seeing as how SQ's management has been making a lot of dumb impulsive decisions these days, I hope their "infinite wisdow" will not tell them its time for a livery change, you know like "Cathay, Qantas and Lufthansa have changed their liveries! Singapore Airlines must change its livery too!"
My sentiments exact.
LH's new livery is soulless.. I still can't believe they decided to simply remove their distinct yellow.
On another note, seeing as how SQ's management has been making a lot of dumb impulsive decisions these days, I hope their "infinite wisdow" will not tell them its time for a livery change, you know like "Cathay, Qantas and Lufthansa have changed their liveries! Singapore Airlines must change its livery too!"
I started thinking about this myself. SQ's livery is still timeless even if they ended up putting bigger titles and making the logo on their tail fin bigger on all their planes over the years.
My sentiments exact.
LH's new livery is soulless.. I still can't believe they decided to simply remove their distinct yellow.
I feel that it looks less "German" now. The aircraft had gravitas with grey bellies, almost connoting a sense of stability and reliability, traditionally German traits (let's forget about their crew strikes for now...). Meanwhile, yellow is also a colour on the German flag.
Now it looks very generic. Forward-looking, but generic and soulless.
Further thoughts following today’s official unveiling:
While the new livery is a big letdown, I think their execution in other areas has been good. In general, the new branding looks more premium and streamlined. I particularly like the tweaks to the uniforms and typeface. Finally, it’s a relief that yellow will continue to be an important feature of their identify- unfortunately, this is not reflected in the livery.
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