Heh.
And what about that Southeast Asian airline which had legions of loyal customers flying F & J just to be part of their FFP?
#notanymore
And what about that Southeast Asian airline which had legions of loyal customers flying F & J just to be part of their FFP?
#notanymore
Why airline loyalty programs aren't loyal to you
Christopher Elliott
January 14, 2013
Laura Noell recently discovered a dirty little secret about her airline loyalty program: the "loyalty" only goes one way.
For years, she and her husband, both faithful United Airlines Mileage Plus members, flew United whenever they could. In return, the airline offered them a guaranteed upgrade to United's "Economy Plus" section, she says, which gave them about the same amount of legroom as they had in coach class before airline deregulation.
The Noells, who live in Bethesda, Md., and often fly to California, believed it was a fair trade: They stuck to United, whether or not another carrier like Virgin America offered a less expensive flight. They put all their purchases on an affinity card that helped them collect miles and maintain their good standing with Mileage Plus.
The Noells thought they were the perfect customers.
But they were wrong.
From one day to the next, United changed the offer that allowed them to upgrade to Economy Plus. Poof! No more comfortable seats.
http://www.linkedin.com/today/post/a...t-loyal-to-you
Christopher Elliott
January 14, 2013
Laura Noell recently discovered a dirty little secret about her airline loyalty program: the "loyalty" only goes one way.
For years, she and her husband, both faithful United Airlines Mileage Plus members, flew United whenever they could. In return, the airline offered them a guaranteed upgrade to United's "Economy Plus" section, she says, which gave them about the same amount of legroom as they had in coach class before airline deregulation.
The Noells, who live in Bethesda, Md., and often fly to California, believed it was a fair trade: They stuck to United, whether or not another carrier like Virgin America offered a less expensive flight. They put all their purchases on an affinity card that helped them collect miles and maintain their good standing with Mileage Plus.
The Noells thought they were the perfect customers.
But they were wrong.
From one day to the next, United changed the offer that allowed them to upgrade to Economy Plus. Poof! No more comfortable seats.
http://www.linkedin.com/today/post/a...t-loyal-to-you
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